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My Kickstarter Tips and Tricks
My Kickstarter Tips and Tricks

A few tips and tricks I’ve learned after 10 successful Kickstarter campaigns.

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All the Podcasts and Interviews
All the Podcasts and Interviews
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My Hardest Knife Yet: Civivi Sendy
My Hardest Knife Yet: Civivi Sendy

4 years. 8 design iterations. 2 names. So much struggle.

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How To Design a Pocket Knife
How To Design a Pocket Knife

Free thoughts on how to design a pocket knife and the difference between Knife Design and knife design.

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Dancing with the Devil: SEO, Algorithms, and AI
Dancing with the Devil: SEO, Algorithms, and AI

How to think critically about Big Tech to grow your business online via SEO, algorithms, and being human.

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“No One is Coming” and 7 Other Lessons in Entrepreneurship
“No One is Coming” and 7 Other Lessons in Entrepreneurship

Taking my business full-time has been one of the hardest things I’ve ever done. Here are some lessons learned. TL;DR: It’s been wild. And hard. And sometimes I feel like I’ve swan dived into a pool with floaties and a swim diaper on.

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Micarta Banter: a Flaw and a Phoenix
Micarta Banter: a Flaw and a Phoenix
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I Designed (Another) Pocket Knife! - Civivi Baby Banter
I Designed (Another) Pocket Knife! - Civivi Baby Banter
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7 On-Camera Tips to Crush It
7 On-Camera Tips to Crush It
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My Videos and Documentaries
My Videos and Documentaries
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Where to Buy the WE Banter
Where to Buy the WE Banter
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I Designed a Pocket Knife!
I Designed a Pocket Knife!

A few years ago I had this dream to design a pocket knife. Now here we are, spreading my weird ideas all over the place. The WE Banter is a Ben Petersen design with all the things I love.

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What Iiiiiiiisssss Up Guys!?!!!!!!

What Iiiiiiiisssss Up Guys!?!!!!!!

Instagram Shenanigans

I grew up on the daily newspaper and National Geographic magazine. I was first up pick up the paper when it arrived in the morning and first to get my grubbies on the pages of Nat Geo. Something about print was, and still is, magical. The glossy page
I go hiking early. Like, peel your eyelids back, meet at the trailhead at 5 am, early. That's how it has to be done with kids and life and work happening. Plus: sunrises!Mornings are magical. The friends that join me on these outings are equally nuts
I think everyone in this world has a gift to give the world. And perhaps it's our obligation as an oxygen-sucking biped at the top of the food chain to spread our gift across life's path to lift others and leave the human condition a little better th
Go follow my friends @knivesandtools to get the details on this Banter GAW! These guys are the best. They have been stoked about my work for a few years now, and I'm grateful to call them friends. While you're here: I'm looking for more knife educ
"This knife would look very much at home in a Duplo set." - Pete of @cedricada 😂 It's been incredibly fun for me to read peoples' responses to my Banter design. It's a divisive knife. There are folks that love it and others that think it
In my travels l ran into this idea of personal and brand mythology. Let me explain with a couple examples: Spyderco founders Sal and Gail Glesser traveled the country in a bread truck selling knife sharpeners out of the back. Customs seized thousand
A few years ago the owners of the company where I worked invited my family to raid their blueberry patch. We came away with buckets (Bushels? Barrels? Bunches?) of blueberries. I think of that simple kindness with gratitude every time I encounter a d
Let's chat! I'm going to jump on Instagram live on Monday, 6/22 at 8:30 p.m. Mountain Time, for an AMA (Ask Me Anything). I'll talk about the WE Banter, and whatever else you want to chat about. Leave your questions below in the comments on this post
I know how to sell stuff. But I've found pushing my own stuff is much harder for me. Here's why: Part 1: Being one step removed from a product allows me to disconnect emotionally from the thing. When you work for a retailer, selling someone else's k
I'm not much of a freehand artist, but I can hold my own better than I flip balisongs. 😂 I sent this poster tube to Lawrence at BRS, and I couldn't help throwing a few doodles on the side. I love watching people flip in the same way I love watching
I was at dinner with Protech earlier this year, and someone asked my favorite book. With little thought, I said, "Harry Potter." As mulled it over afterward, I couldn't help but think I could have picked a more sophisticated favorite book l
"What are you carrying today?" Oh, you know... just a couple pounds of delight. Knife: @weknives Banter Prototype Wallet: ADD Tactical Strop Wallet Pen: @petespiratelife and @bigidesign Brass Click Light: @fenixlight EOS5 Multitool: @leath
People keep asking when the WE Banter will be available. It already is...in paper form. @everlastingember has been using the @knafs_co poster edition as his EDC. He says it's ultralight weight, slim profile, and capable of slicey papercuts. His edit
That's a wrap! Random.org picked @chris_castillo7 to win the Firecraft 5 from @whiteriverknives. I LOVED reading all your adventure stories. Rain storms and kids and waterfalls and canoes and road trips and messes and fun. It all felt like a warm cam