About

About me: I’m Ben Petersen and I love adventures. I see life as a wild bucking bronco just asking to be saddled and ridden off into the sunset. I’m an optimist, a dreamer and a creator. I’m a guerrilla storyteller. I make it happen and I tell it true.

I love to hike, bike, ski, swim, summit, paddle, backpack, run, romp, meander, wander and discover. I’m from the little town of Morgan, Utah where I learned to love the outdoors and its texture, depth and ability to soothe the soul. On a professional level, I’m a storyteller, strategist, ecommerce pro, and creator.

I’ve got a background in all things digital: video, photo, social, broadcast (TV and radio), ecommerce, search engine marketing/optimization, web management, digital asset management and design. Someone called me a renaissance man once. Maybe I am. I get stuff done. If there’s no one to help me get it done, I learn how to do it, then get it done. I’m obsessive about quality work.

Here are a few fun facts about me:

• I studied Broadcast Journalism and Film in college with plans to be a documentary filmmaker. I made one documentary, then decided to go into marketing. I love art for art’s sake, but I also like to eat.

• I love typography. My typeface of the year is Futura in all its shapes and sizes. I’ve had a recurring love affair with Optima over the years.

• My greatest accomplishment to date is my family.

• My favorite places are Southern Utah and Cooke City, Montana.

• My left hand has multiple scars. Ask me to tell you how I nearly cut my fingers off with a machete sometime.

• My biggest pet peeve is stepping in water with socks on. It’s the worst.

• I worked at a car wash one summer in college. I didn’t make much money, but I built awesome forearms and I’ve been religious about cleaning and waxing my vehicles ever since.